
At The Flippen Group, we are dedicated to improving the performance of individuals, teams and organizations. We are agents of change. Whenever you interact with one of us, we want to exceed your expectations. Good enough is not enough. We don’t settle, and we don’t quit. We do what it takes to foster lasting change.
Flippen Sports is at the forefront of innovative solutions for performance-based leadership and player development. With over 20 years of experience, we have invested millions of dollars in the development of sophisticated statistical behavioral models and additional tools to facilitate these purposes. Our clients range from some of the largest multi-national corporations in the world, to some of the largest public school systems across the nation. We work with sports teams, such as the New York Yankees, Arizona Diamondbacks, Texas A&M University, Fitz/Bradshaw NASCAR race team and some of the most successful high school athletic programs in the country.
We work individually with elite athletes from all over the world who have achieved prestigious awards and honors such as: NCAA All American, National Championship contender and Heisman Trophy runner-up, Major League Baseball MVP, All-Star, World Champions and Hall of Fame, National Football League Pro Bowls, Super Bowl Champions and Hall of Fame, Olympic Gold medals and many more. Colt McCoy (Cleveland Browns), Jordan Shipley (Cincinnati Bengals), Heath Evans (New Orleans Saints) and Stephen McGee (Dallas Cowboys) are among our football clients.
Every athlete and coach should be growing, both personally and professionally. We know that the biggest hurdles come from personal constraints. Recognizing and overcoming them is critical in order to achieve one’s full potential.
Great performance does not happen by accident; leaders make it happen intentionally. Great coaches know how to create positive relationships and productive cultures that lead to strong results.
We can help you achieve your goals with the following:

No organization can rise above the constraints of its leadership. Accelerating growth in athletes begins with coaches. This is a two-day group training for all coaches at each campus followed by individual coaching sessions for all head coaches on day three.
Outcomes: Coaches learn to:
- Align talent development strategies for players and coaches with the athletic department’s and/or team’s goals.
- Define and agree on a common definition of leadership and a common behavioral expression of how it will be modeled and taught.
- Develop a plan for implementing an intentional culture designed to build high-performing, self-managing, championship teams.
- Using the Flippen 360 Profile™, each coach will be compared to an elite athlete/coaching target, and then identify critical personal constraints.
- Create a TrAction Plan™ for each coach to remove constraints and capitalize on strengths.
- Open lines of communication to give and receive feedback effectively.
- Develop a coaching strategy for an appropriate and powerful way to address inappropriate behavior in students, student athletes and peers.
- Use the EXCEL™ Model during interpersonal interactions and meetings.
- Develop specific skills and techniques for conflict resolution.
- Each participant will receive a copy of The Flip Side, from New York Times best selling author, Flip Flippen.
- Track progress for each individual over time.
- Receive results summary that can be filtered and sorted to identify the top scorers along with those who need further assistance.
- Distribute individual Scorecard reports to hundreds of people with the click of a button.
- Utilize a fully automated system that minimizes administration time.
Accelerate the performance of athletes and coaches through one-on-one guidance from a senior-level Flippen Sports Group coach. A custom growth plan is created to break constraints and increase performance.
Outcomes:
- Enhance self-awareness through 360° feedback.
- Significantly increase your performance on and off the field or court.
- Provide an opportunity for athletes and coaches to build a Fast Forward Plan™ through a coaching process.
- Identifies an athlete’s top 2 constraints holding them back.
- TrAction steps to help break those constraints.
- Establishes long and short term stretch goals through a vision casting process.
- A relationship with a coach/mentor who believes in the inherent greatness within people.
- An accountability process that dramatically increases the likelihood for success.
- 3-hour face-to-face/phone meeting with a senior level Flippen Sports coach.
- Duration up to one year.

(for Camps) A behavioral and performance assessment used to identify and break personal constraints optimizing athlete’s potential for success both on and off the field. Each athlete will have an opportunity to compare themselves to the most elite athletes in the world while at the same time build a plan to help enhance their skills and find that extra edge.
Outcomes:
- Uncover and overcome personal constraints.
- Identify self-limiting behavioral patterns and tendencies.
- Implement action plans to remove constraints and capitalize on strengths.
- Enhance self-awareness.
- Significantly increase performance on and off the field.

Brad McCoy
Athletic Director of Flippen Sports
Brad delivers, dynamic keynote presentations based on his extensive knowledge about factors that determine the success of athletic programs. Brad joined The Flippen Group after twenty-seven years as a coach and teacher where he developed a passion for growing athletes into great leaders. Schedule Brad McCoy at conferences, sports banquets, booster club fund-raisers, and other school or community events.
|